If you have ever attended a sizable anime convention, or one that has a heavy focus on AMVs (anime music videos) there is a chance you have witnessed this strange and exciting compilation/mix tape of anime, music, and lewd comedy. And as the convention season begins to slow down and I find myself fully recovered from Anime Week Atlanta I am reminded that last year was the first time several of my friends had seen an AMV Hell, and while many people get a good laugh out of it I wondered how many fans actually know what it is and the history behind it.
If you haven’t heard of it before it can be a bit difficult to explain, perhaps you should watch the original and come back, I should add a spoiler alert as well.
So, what is it and how does it work?
The easiest explanation is that it is a fan-made AMV mix tape intended for comedy, a more drawn out explanation is this; AMV Hell is a compilation anime music video that relies on one of two methods to get to the punch line. Either it takes a normal song with strange lyrics and uses an anime clip to interpret the lyrics literally, or it pairs a strange song with an equally strange clip. Of course this is not always the case, especially when the clip becomes self referential.
For those interested in the full story as told by the creators, I will provide a link at the end of the article. But the succinct version is this; The original AMV Hell began in 2004 when two online friends – Zarxax and SSGWNBTD – began collaborating on humorous short clips of anime mixed with songs. From this AMV Hell and AMV Hell 2 were created simultaneously. AMV Hell 2 was for adult content and spawned its own line of offensive/sexual material, but the original was intended for convention audiences (according to the creators). It premiered at the 7th Animazement (which happens to be a local convention here in North Carolina) and from there took off.
The process of producing AMV Hell is arduous to say the least. As it became more popular the creators put calls out to other anime music video creators to contribute. The intention was to have a year long creation and vetting process for each AMV Hell that was created, but like most people, anime fans are procrastinators. According to Zarxrax submissions would not show up in force until a month before the deadline which caused no end of headaches for both creators.
Last year at Anime Weekend Atlanta 2014 was the premier of AMV Hell 7: Attack on 10 Year Anniversary. And as of May 3rd of this year Zarxrax has stated that it was very likely the final one.
Will there be more Hell?
What are your experiences with it?